Christine Matu

Australia

Christine Matu is a video marketing strategist and educator based in Nairobi, Kenya, whose work helps businesses grow through strategic video content. She is associated with Leap Initiative Africa, through which she ran a 'Social Media Video Marketing Mastery' program for those looking to build their presence on social platforms. Her Facebook profile lists her as a Director at Leap E Marketing, a HubSpot-certified digital marketer and a graduate of Fu-Jen Catholic University.

Christine's focus sits at the intersection of video content and measurable business results. She has published a series of articles on LinkedIn covering topics such as YouTube optimisation, emerging video marketing trends and how to convert social media engagement into leads.

Through her writing and her program work, Christine shares practical approaches for businesses looking to make video a working part of their marketing rather than an afterthought. Her perspective centres on turning attention on social platforms into genuine growth, and she sees ongoing opportunity in helping businesses keep pace with how video marketing continues to evolve.