Eleanor Lackey

Australia

Eleanor Lackey is an Australia-based creator who runs a TikTok presence under the name Msellie.brand, found at the handle @msellie.brand. Her work on the platform centres on building a brand presence and connecting with the community of shoppers and creators that gathers there.

Eleanor has used TikTok as a space to seek out and connect with others navigating the same territory, including reaching out to the TikTok Shop shopper community to compare notes and find support. Her focus reflects the practical, community-minded way many Australian creators are approaching the platform as they establish and grow their own brands.