Nidhi Sharma

Technology & Software

Australia

Nidhi Sharma is the Co-Founder and CMO of Guni SMS, an Australian business messaging platform she started in Sydney in 2019 with her husband and business partner, Kapil Sharma. Guni serves more than 2,000 Australian businesses across sectors including education, healthcare, real estate, hospitality, food delivery, and sports and fitness, offering transparent SMS pricing with no lock-in contracts. The company was a finalist in the Innovation category of the 2026 Western Sydney Awards for Business Excellence and holds a 4.7 out of 5 rating on Trustpilot. GUNI SMS PTY LTD is headquartered in Sydney, with a second address in Melbourne.

Within the business, Nidhi focuses on sales, marketing and relationship-building. She explains that Kapil brings the technical and product expertise while she found her passion in branding and helping businesses communicate better, summing up the partnership as 'Kapil is the tech, I'm the branding.'

Nidhi describes building Guni as almost seven years of hard work, learning and risk-taking, shaped by persistence, consistency and a belief in the power of relationships. An active member of Sydney business networking communities, she participated in the Tech Ready Women Academy's Female Founder Startup Program and identifies as a female founder.