Brandon Scott Brings His Beauty Content to YouTube
Brandon Scott, the Melbourne-based makeup artist and digital content creator known online as @itsbybrandon, extends his beauty work to YouTube through a channel published under the same handle. It…
Brandon Scott, the Melbourne-based makeup artist and digital content creator known online as @itsbybrandon, extends his beauty work to YouTube through a channel published under the same handle. It sits alongside the platforms where his following has grown, adding a longer-form home for the kind of content that has defined his output.
On YouTube, Brandon posts beauty content that carries the same qualities his work is recognised for. He is known for transformational beauty looks and strong production values, and for makeup transformations inspired by pop culture, including looks referencing 'Euphoria' and 'Wicked.' The channel gives that material room to breathe in a format built for tutorials, reviews and step-by-step artistry.
The move to YouTube builds on an already substantial reach. Brandon's TikTok account holds approximately 1.1 million followers and over 21 million likes, where he describes his work as 'elevating beauty content,' and his Instagram account has around 192,000 followers. His YouTube presence offers a space to serve that audience with the more detailed, longer looks that a video platform suits.
Brandon's professional grounding informs the work. He spent around six years as a professional makeup artist before gaining a large online following, and rose to prominence on TikTok in part through a viral #BarbieChallenge video. That background feeds into content across his platforms, and he has worked on projects with major beauty brands including Mecca and Fenty.
With the itsbybrandon channel, Brandon adds another outlet for the pop-culture-driven transformations and production-focused beauty content that his audience follows him for, giving his artistry a dedicated home on YouTube.