Brandon Scott Extends His Beauty Content To YouTube
Brandon Scott, the Melbourne makeup artist and digital content creator known online as @itsbybrandon, runs a YouTube channel under the same name where he continues the beauty work that has defined…
Brandon Scott, the Melbourne makeup artist and digital content creator known online as @itsbybrandon, runs a YouTube channel under the same name where he continues the beauty work that has defined his output across platforms. The channel gives him a longer-form home for the transformational looks and considered production values that have become a signature of his content.
On YouTube, Brandon posts makeup reviews and tutorials, with looks that range from everyday wearability to full costume artistry. According to Famous Birthdays, his catalogue includes reviews of brands such as Rare Beauty, MAC and KVD, and a review of Kerastase Elixir Ultime Oil that drew a substantial audience. The format suits an artist whose reputation is built on detail, allowing viewers to follow a look from start to finish rather than see only the final result.
The channel sits alongside a considerable presence elsewhere. Brandon has built a following of around 1.1 million on TikTok, where his work has attracted more than 21 million likes, and roughly 192,000 followers on Instagram. His profile describes his approach simply as an artist and creative director, and his content has helped establish him among Australia's recognisable beauty creators through pop-culture inspired transformations referencing titles like Euphoria and Wicked.
Before building his online audience, Brandon worked as a professional makeup artist, and that experience continues to inform the tutorials and reviews he shares. His YouTube channel offers viewers a place to see that craft explained in his own words, adding depth to a body of work already spread across TikTok and Instagram.