Brandon Scott Extends His Beauty Work To YouTube
Brandon Scott, the Melbourne makeup artist and digital content creator known online as @itsbybrandon, runs a YouTube channel under the same name where he posts beauty content for his audience. The…
Brandon Scott, the Melbourne makeup artist and digital content creator known online as @itsbybrandon, runs a YouTube channel under the same name where he posts beauty content for his audience. The channel adds a longer-form home to work that has already built substantial followings elsewhere, giving viewers a place for the kind of detailed beauty content that suits a bigger canvas.
Brandon's YouTube presence sits alongside a wide reach across platforms. His TikTok account holds around 1.1 million followers and more than 21 million likes, while his Instagram audience sits at roughly 192,000. Across all of them, he is recognised for transformational beauty looks and strong production values, an approach that translates naturally to the more considered format YouTube allows.
Much of the work Brandon is known for draws on pop culture, including makeup looks referencing 'Euphoria' and 'Wicked.' That interest in film and character is reflected in his own Instagram bio, which describes him as a 'melb. aus artist • creative director • film enthusiast.' The result is content that ranges from everyday makeup through to more elaborate costume and character work, giving his YouTube channel room to move between accessible tutorials and ambitious transformations.
Brandon's move into beauty content followed several years working as a professional makeup artist before he built his online following, and he rose to prominence on TikTok in part through a viral #BarbieChallenge video. That background in hands-on artistry informs the technique-focused work he shares, and it has led to collaborations with major beauty brands including Mecca and Fenty.
With his YouTube channel, Brandon has a dedicated space to develop the detailed, high-production beauty content that has defined his work across platforms, and to give his growing audience more of the makeup artistry they follow him for.