Brandon Scott Joins MECCA MAX's #50CENTFACE Campaign
Melbourne beauty artist and creative director Brandon Scott has partnered with fellow creator Janelle Han for MECCA MAX's #50CENTFACE campaign, as announced by their agency MGMT. The collaboration…
Melbourne beauty artist and creative director Brandon Scott has partnered with fellow creator Janelle Han for MECCA MAX's #50CENTFACE campaign, as announced by their agency MGMT. The collaboration brings together two of Australia's most recognisable digital beauty talents for one of MECCA's in-house label activations.
The pairing sits comfortably within Brandon's existing body of work. He is known for transformational beauty looks and strong production values, qualities that have built his following across platforms. His TikTok account (@itsbybrandon) has grown to approximately 1.1 million followers and more than 21 million likes, and his Instagram sits at around 192,000 followers. His content spans pop-culture-inspired transformations through to detailed reviews and tutorials.
The MECCA MAX campaign is one of several projects Brandon has undertaken with major beauty names. He has worked with brands including Mecca and Fenty, and has appeared as a special guest at Fenty events. Teaming with Janelle Han for the #50CENTFACE campaign continues that pattern of pairing established creators with recognisable retail and beauty labels.
Brandon's route to this kind of work began with hands-on experience. He worked as a professional makeup artist for around six years before building a large online audience, and rose to prominence on TikTok in part through a viral #BarbieChallenge video. That combination of technical craft and platform reach is what makes campaign collaborations like this one a natural fit.
Represented by MGMT, Brandon continues to bring his artistry to beauty brand partnerships, with the MECCA MAX #50CENTFACE campaign adding another collaboration to a growing portfolio built on transformation-led content and considered production.