Chanel Clark on Building the Marketing Community She Needed

By Chanel Clark

In a Daylight interview published in August 2025, Chanel Clark reflects on the experience that led her to build The Marketing Club (TMC), the Australasian marketing community she founded. The…

In a Daylight interview published in August 2025, Chanel Clark reflects on the experience that led her to build The Marketing Club (TMC), the Australasian marketing community she founded. The conversation, titled 'Decoded with Chanel Clark,' traces TMC back to a feeling Chanel knew well as an early-career marketer: being isolated, often the youngest and only marketer in the room.

That sense of working without a network shaped what TMC became. Chanel founded the community after taking mental health leave from burnout, a period when she felt unsupported and alone in her work. What started as a way to make sense of her own career has since grown into a community that, at the time of the Daylight interview, counted more than 12,000 members across Australia and New Zealand. TMC began as a Slack-based online community and has since added regular networking events, educational sessions, a newsletter, a mentorship program and a podcast.

The interview also sets out Chanel's broader perspective on how marketing works over time. She believes the brands that win are the ones that invest in connection, consistency and brand-building, rather than chasing short-term results. It is a view that mirrors the way she has built TMC itself, steadily and around the needs of the marketers it serves.

Chanel's starting point was a simple one. She has described TMC as a lifeline at a point when it was just her trying to find her footing again, and she sees marketers as wanting connection, accessibility and real value over gatekeeping. The Daylight conversation shows how that founding instinct has carried through, from a personal response to isolation into a growing community built on the same principles Chanel applies to brand-building: connection and consistency, sustained over time.