Jenny Panayiotou and the Love-Hug Behind Wrapped In Love SA

By Jenny Pana

On the About page of Wrapped In Love SA, Jenny Panayiotou introduces the brand she founded and the idea that sits at its centre. Based in Randpark Ridge in Johannesburg, the business began in 2021…

On the About page of Wrapped In Love SA, Jenny Panayiotou introduces the brand she founded and the idea that sits at its centre. Based in Randpark Ridge in Johannesburg, the business began in 2021 and has built its work around a single, personal product: custom fleece blankets made from customers' own photographs.

The About page describes the company as an all-girl team, and frames its mission in warm terms. Wrapped In Love describes what it makes as a Love-Hug, something designed to envelop loved ones in warmth, and the brand explains that it treats customers as family rather than numbers. That framing runs through how Jenny presents the work. The product is not simply a blanket but a way of turning a memory into something people can hold.

That memory sits at the heart of the offering. Wrapped In Love SA transforms customers' images into personalised fleece blankets, made from 250gr Mongolian fleece. The blankets are machine washable, 100% polyester, and come in a range of sizes, from a small 1m x 70cm up to a king size at 2x2m, with prices from roughly R890 to R1,800. The sizing reflects the different ways people want to use them, whether as a gift, a keepsake or something for daily use at home.

The response to that approach is visible beyond the website. The Wrapped In Love SA Facebook page, run out of Randburg, has drawn a following of around 11,515 people, a sign of the audience Jenny has reached since starting the brand.

What comes through on the About page is a clear sense of what Jenny set out to build. Wrapped In Love SA focuses on one thing and does it with care, turning personal photographs into a product meant to carry meaning. For Jenny, the opportunity lies in that personal connection, in making something customers experience as a Love-Hug rather than an ordinary purchase.