Kelly Pearson Charts Ladygarden's Next Phase for Women in Wine
Kelly (KP) Pearson, the founder and winemaker behind Geelong's Ladygarden Wines, uses her LinkedIn presence to document how her business is evolving and the thinking that drives it. The profile…
Kelly (KP) Pearson, the founder and winemaker behind Geelong's Ladygarden Wines, uses her LinkedIn presence to document how her business is evolving and the thinking that drives it. The profile positions Ladygarden as a wine business built around celebrating women in wine, with Kelly working alongside 'partners in wine' — other women winemakers from across Australia — to produce a curated range sold under the Ladygarden label.
Kelly describes being in what she calls a 'next phase' of Ladygarden Wines. Part of that phase has involved running a survey to understand how women engage with wine and what makes wine more approachable and inclusive. It is a line of inquiry that sits naturally alongside the brand's founding idea, turning the question of who wine is for into something Kelly is actively researching rather than assuming.
Her background gives that work weight. Kelly studied at the University of Adelaide and has a long career in the wine industry, much of it spent making wine for others before turning her full attention to her own label. Today she makes much of the Ladygarden wine herself using fruit from growers across Victoria and South Australia, while commissioning female partner winemakers to produce region-specific wines bottled under the Ladygarden brand.
The profile also records some of the ways Kelly has carried the brand into wider settings. Ladygarden served as the official 'Partner in Wine' at the Australian Women in Music Awards, extending the celebration of women in wine into another creative industry led by women.
For Kelly, the public story is one of steady momentum. She has said she started a whole new career in her 30s and, roughly 20 years on, is diving into not just one but now a second business. That sense of continuing to build, rather than settle, runs through how she presents Ladygarden and the next chapter she is shaping for women in wine.