🎥 Behind the Shoots: How Pretty Cool Marketing Supports Creators

By Shakas Designer

When I book a shoot for Billow Beach, the product isn't the only thing that walks away with content. Before we start, I coordinate with the photographer to capture two separate sets of images. One is the campaign work, the models using the product, creating movement and emotion. The other has nothing to do with Billow at all. Those are profile shots that belong to the model.

Lately I've been doing this with two women I've had the honour of working with. Murrakee is a proud Indigenous model based in Brisbane. Yli has now modelled in three Billow Beach campaigns, and she brings a quiet, grounded confidence to every shoot. They're both more than "just models." They're building something of their own, learning the industry and showing up. So I didn't want them to leave a shoot with less than the brand did.

Because that's usually what happens. A model does the work, gets a pay slip and maybe one portfolio image, and then waits for the next booking. Meanwhile the brand keeps a full feed of content out of the same afternoon. That gap always bothered me. The camera is already there, the lighting is already set, the person is already in front of it. Shooting a second set that belongs to them costs a fraction of what it would cost to organise separately, and it changes what they walk away with.

So the split is simple. The Billow x model content goes to the Billow Beach feed. The model-only content gets batched and scheduled to Pretty Cool Marketing, showing what's possible with good creative direction and giving those women real, recurring content that helps them get booked again. Not a one-off image sitting in a Dropbox folder, but a presence that keeps working for them after the shoot is over.

That's really why The Culo Village's Pretty Cool Marketing Services exists. I kept seeing talented people, small brands, new models, solo creatives, who had the vision but not the systems to show up consistently \. The vision was never the missing part. The system was. So I built one, and because I run Billow Beach every single day, everything I use with other people has already been tested on my own brand first. The scheduling, the batching, the story-led scripting, the way one shoot day turns into weeks of planned content. It's not theory. It's what I do to keep my own feed alive, pointed at the people in front of the lens instead of only the product.

Building Billow Beach was the dream as was building The Culo Village and Culo Creatives in Canva

Turning the same shoots into something that helps other women build theirs is the part that makes the work worth doing.