Canva has an app that edits your videos for you: CULO coming soon

By Shakas Designer

Taking the stress out of editing for events and launches.

Taking the stress out of editing for events and launches.

You film an event or a product launch, you come home with heaps of footage, and then it just sits there. That's the part most people don't talk about. The footage isn't the hard bit. The footage is the easy bit.

Editing it into something worth posting is where everything slows down. It isn't one task, it's a chain of them. You have to work out which moments actually matter, cut them, add a hook so someone stops scrolling, format it for the platform, write a caption, add subtitles, and then do the whole thing again for the next post. When people say "just post consistently," they're quietly skipping past all of that.

I learned this properly running Pretty Cool Marketing, doing content for businesses. From the outside it looks like a caption and a graphic. From the inside it's strategy, filming, editing, writing, design and scheduling, over and over. That repetition is what wears founders down, not a lack of things to say. Most founders have far more raw material than they realise. What they don't have is a repeatable way to turn it into finished posts.

That's the reason I built CULO inside Canva. Not to invent things for you to say, but to take the footage you already have and handle the formatting, the hooks and the captions, so the hard part stops being the reason a video never gets posted.

The story was always sitting there in the footage. The barrier was everything between filming it and sharing it.