Nidhi Sharma on Guni SMS and the Idea That Started in 2019

By Nidhi Sharma

The official Guni SMS website introduces Nidhi Sharma as Co-Founder and CMO of the Sydney-based messaging company, and the About page sets out how the business began. According to the company's own account, in 2019 the founders noticed a problem among friends who were struggling to be heard through the noise of social and Google advertising. They built an SMS platform in response, drawing on Nidhi's roughly ten years of sales experience to shape a product aimed at businesses that wanted a more direct way to reach their customers.

Nidhi co-founded Guni alongside Kapil Sharma, who serves as CEO and leads the technical and product side of the company. The two are life partners, and Guni is a family-run business. The split in responsibilities is clear in how they describe their roles. Nidhi focuses on sales, marketing and relationship-building, while Kapil handles the technology that sits behind the platform.

Today Guni SMS positions itself as a premium Australian messaging provider, offering bulk SMS, MMS, email-to-SMS, voice and related business messaging services. The company targets B2C businesses, franchises and enterprises, and states that it is trusted by over 2,000 Australian businesses across sectors including education, healthcare, real estate, hospitality, food delivery, and sports and fitness. Registered as Guni SMS Pty Ltd, the company is listed by the Australian Communications and Media Authority.

Nidhi describes her approach to the business as shaped by persistence, consistency and continuous learning, together with a belief in the power of relationships. That emphasis on relationships runs through how she explains her own contribution to Guni, and it aligns with the customer-facing side of the company she leads. Guni's record reflects some of that work, with the company named a finalist in the Information Technology category of the Australian Small Business Champion Awards 2022.

The origin story on Guni's own site keeps the focus on a simple idea. Nidhi and Kapil saw a gap for businesses that wanted to cut through advertising clutter, and they built a messaging platform to fill it. Years on, that idea remains the centre of the company Nidhi helped create.