Tim O'Sullivan on the Good Humans Podcast: From Bae Juice to Andie Gummies

By Tim O'Sullivan

When Tim O'Sullivan sat down for episode 214 of Cooper Chapman's Good Humans Podcast, the conversation traced a path that runs from hangovers to hustle. The co-founder of Bae Juice used the…

When Tim O'Sullivan sat down for episode 214 of Cooper Chapman's Good Humans Podcast, the conversation traced a path that runs from hangovers to hustle. The co-founder of Bae Juice used the appearance to talk through the ideas and ventures that have shaped his work, including his second wellness and beauty brand, Andie Body.

Bae Juice remains the centre of Tim's story. The product is a 100% Korean pear juice marketed for hangover relief, an idea he discovered while visiting the family of his co-founder Sumin Do in South Korea, where locals drink pear juice around nights of drinking. Tim built the business alongside Sumin and his best friend Liam Gostencnik, sourcing the juice from Naju in South Korea and bringing it to a Melbourne base. The brand is now stocked in major Australian retailers including Woolworths, Dan Murphy's and BWS.

The Good Humans conversation also reflects where Tim's focus has broadened. He is co-founder of Andie Body, a tanning gummies brand that marks his move into a second category. That expansion sits alongside Bae Juice's own growth, which has included a push into the United States following a $500,000 injection from Honan Capital and a distribution agreement with Gold Coast Distributors in the New York tri-state area.

Much of what Tim shares in interviews like this draws on the realities of building the company from the ground up. He says the co-founders bootstrapped the business and gave away their paychecks for six months, describing a period when they were "burning ourselves financially" early on. He also credits a high-energy social media content strategy across TikTok and Instagram for much of Bae Juice's growth, recalling that at peak he was posting five to six skits a week.

Tim's path to this point was not a conventional one. He skipped university and worked various jobs before business, and he spent several years co-owning a family cafe in Essendon, Benny and Me, which he helped grow from around 35 seats to 125. Across the Good Humans episode, that mix of hands-on experience and appetite for new ideas comes through as the foundation for what he is building next.